8 Most Best Pueblos Magicos In Mexico
Are you looking for the best Pueblos Magicos in Mexico?
The Pueblos Magicos, translated as “Magical Towns,” are part of the Mexican Tourist Board’s marketing strategy to recognize and introduce the country’s lesser-known towns with “magical” qualities.
These towns, while rich in history, cultural heritage, and natural beauty, are often overlooked by tourists traveling to Mexico.
Beaches are the real attraction in Mexico, so it’s easy to miss the pueblos magicos. They are Mexico’s hidden gems waiting to be discovered and guaranteed not to disappont.
So if you’re visiting the country anytime soon, you should definitely put some of these pueblos in your itinerary.
Here are the 8 of the most popular pueblos magicos you must visit in your trip to Mexico.
Things you'll find in this article
8 Most Best Pueblos Magicos In Mexico

Related Read:
- Famous Landmarks In Mexico
- Safest Cities To Visit In Mexico
- Best Colonial Towns In Mexico.
- Non-Touristy But Beautiful Cities And Towns In Mexico
- Best Castles To Visit In Mexico
1. Huasca de Ocampo, Hidalgo

The first site ever to be named “magical town” in 2001, Huasca de Ocampo (or simply Husca) represents the state of Hidalgo’s mining history.
Huasca was founded by Count Pedro Romero de Terrenos established the town in the mid- to late 1700s. The count made a lot of money out of this, fast becoming one of the world’s wealthiest. He built four main ranches, all of which are still around and can be admired today.
You can visit the Zembo Forest if you want to get away from the city and get connected with nature.
Otherwise, walking around the pueblo magico is a nice enough experience. Make sure to check out the market and the local artisans, as well as sample some delicious food, such as pastes, cecina, and barbaco.
A memorable vacation with your family or friends awaits you at Huasca de Ocampo.
2. Pátzcuaro, Michoacán

This truly magical pueblo in the state of Michoacán is a colonial town founded in the 14th century. Its name is interpreted to mean a lot of things, but one of them is “happy place” – and it fits perfectly.
Pátzcuaro’s main attraction is the Day of the Dead celebration, the day when cemeteries figuratively come to life. It takes place on All Saints’ Day (November 1).
This event is more pronounced in this part of Mexico, along with the pueblos of Mixquic and Janitzio.
Pátzcuaro is a historic town with all of its charm, color, and personality intact. The historical center is also a UNESCO World Heritage Site, a designation that it truly deserves.
Related Read:
- Best National Parks In Mexico To Visit
- Best Natural Wonders In Mexico
- Most Popular UNESCO World Heritage Sites in Mexico
- Best Mayan Ruins In Mexico That You Shouldn’t Miss
3. Santiago de Tequila, Jalisco

Santiago de Tequila – or simply Tequila – is a pueblo magico best noted for the world-famous alcoholic beverage that bears its name. This drink is made from the blue agave plant that’s endemic to the area.
Tequila is located in the state of Jalisco, an hour from the capital city of Guadalajara. This beautiful pueblo is an absolute must-visit if you want to experience the “real” Mexico, thanks to the agave plants in the surrounding landscape.
But Tequila is more than the drink or the “Mexican” landscape. It’s also an enchanting town with cobblestone streets and colonial buildings that will automatically transport you back in time.
4. Bacalar, Quintana Roo

Bacalar in the state of Quintana Roo most likely derives it name from the Mayan bʼak halal, meaning “surrounded by reeds.” It’s also the name of its main attraction – the lake on the east side of the town.
Bacalar is one of the most popular pueblos magicos and it’s not hard to see why. The lake and town center are simply lovely, with the freshwater perfect for swimming and the relaxed and friendly vibe of the town.
The place is absolutely stunning. A visit is highly recommended.
5. Xico, Veracruz

This city, situated in the middle of the state of Veracruz and nestled among the hills of the eastern Sierra Madre, is dubbed the “Jewel of Veracruz” for its cultural heritage and natural resources.
Xico is known for the large bullfighting event that occurs in July every year. It is also a huge producer of coffee, tropical fruit, wine, and handicrafts, among many others.
It boasts picturesque hilly paved roads and brightly-colored houses, surrounded by lush vegetation and made more alive by the hospitality and kindness of locals.
While there, you should binge on their fabulous homegrown coffee and visit the beautiful waterfalls called Cascada de Texolo.
Related Read:
- Best Waterfalls In Mexico To Visit
- Best Cenotes To Visit In Mexico
- Lesser Known Destinations In Mexico To Avoid Crowd This Summer
- Best Spring Break Destinations In Mexico
- Best Surfing Spots In Mexico
6. Guanajuato, Guanajuato

Guanajuato is an important city in central Mexico for its colonial architecture and silver mining history.
The cirt is famous for its warren of narrow streets and alleyways known as the Callejón del Beso or Alley of the Kiss, because the balconies of dwellings are so close together that a couple could reach across and kiss each other.
Guanajuato, while festive and bustling, is a historic city that’s evident in its streets and monuments that commemorate the passages of the Independence of Mexico.
The city is brimming with gardens, theaters, festivals, and other cultural offerings – the things that make this pueblo truly magical.
7. San Miguel de Allende, Guanajuato

This charming colonial-era city is just an hour and a half east of Guanajuato City.
San Miguel de Allende boasts beautiful churches, a clean and well-maintained central square, and lots of expats that call it home.
San Miguel de Allende also takes pride it its thriving arts scene and cultural festivals. Mexican Baroque buildings abound in the city, particularly the very iconic Parroquia de San Miguel Arcángel with its façade made of pink limestone.
As the city relies heavily in tourism, it is absolutely safe to visit. Here you can just walk around and enjoy the place and take in the beauty of the surroundings in peace.
8. Todos Santos, Baja California Sur

Todos Santos in Baja California Sur is for beachbums and surfers, as it offers beaches with waves excellent for surfing.
However, this pueblo is not all about the waves and the sands. You’ll be amazed by its colonial-style architecture with a colorful artistic touch, which you can see practically everywhere you look.
It shouldn’t be surprising to learn that the town is a fountain of inspiration for national and international artists. That being said, visiting the art galleries is a must when you’re in Todos Santos.
Also drop by the legendary Hotel California, which is said to be the inspiration for the famous song of the same title by the American band Eagles.
Travel Tips And Resources
Travel Insurance: I never leave home without travel insurance. My personal opinion is if you can afford to travel, you can afford to buy a travel insurance. All things can happen while on the road and you can never be too sure. And it's something that you'll be glad to have when you need it. For my preferred travel insurance, I use Safety Wing.
Where To Stay: I personally use Booking.com for all my accommodations. Check out for their latest deals here.
Reading Resources: Check out our best reading resources here.