10 Beautiful Instagrammable Spots In Tulum
Are you looking for the most Instagrammable spots in Tulum?
Tulum is one of the most noteworthy tourist destinations in the world, with a plethora of breathtaking scenery worthy of thousands of photographs.
Tulum, with its luxurious hotels, tropical beaches, restaurants, and natural wonders, is regarded as an Instagrammable and iconic destination in Mexico. Tulum beach and the world-famous Chichen Itza are two of the most Instagrammable places to visit in and around Tulum.
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Tulum is a dream destination for many people because it is brimming with Instagrammable locations. Instagram icons and bloggers will undoubtedly enjoy their visit to Tulum because there is something to photograph or film at every turn. Most of the restaurants, beach clubs, and hotels in Mexico also came up with an Instagrammable design to match the bohemian and eco-friendly vibes of Tulum.
If you’re planning to visit Tulum and want to have an idea of where to go to take a photo, we’ve compiled a list of Instagrammable spots in Tulum that will surely be loved by your followers.
Things you'll find in this article
10 Instagrammable Spots In Tulum

1. Follow That Dream Sign
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The ‘Follow That Dream’ sign is one of the favorite spots in Tulum to take an Instagrammable photo. It is located on Tulum’s south beach road, lined with small boutiques and cafes.
It is a popular tourist attraction because it can serve as a motivator and inspiration to your Instagram followers. It is incredibly easy to take photos in the ‘Follow That Dream’ sign as it is just located right next to the Lolita & Lolita Boutique. This location is not as crowded as other Instagrammable spots in Tulum, so taking photos here will not take up much of your time.
2. Ven a La Luz
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Ven a La Luz is a popular photo location in Tulum. It’s a sculpture of a woman showing the entrance to her heart. It stands 26 feet tall and is permanently installed at the Ahau Resort in Tulum Beach.
However, visiting Ven a La Luz requires you to wait for a longer period to take photos because there is likely to be a long line. It is therefore recommended that you visit Ven a La Luz early in the morning between 7:00 am and 8:00 am to avoid waiting longer.
Furthermore, taking photos at the Ven a La Luz sculpture is free, so you can take photos as many as you want.
3. Selina Tulum
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Selina Tulum is a hotel in Tulum with an Instagrammable entrance. Guests and non-guests love to snap Instagram photos at the entrance of the hotel because of its unique design. The entrance to the Selina beach club and the hotel is made of wood and resembles a stunning tunnel with sun rays surrounding it.
You can pose as many times as you want and take photos for free especially when you have the right light and angle. Unlike other places in Tulum, Selina Tulum does not have long lines, so you can visit at any time of day.
4. Sian Ka’an Biosphere Reserve
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The remarkable beauty of the Sian Ka’an Biosphere Reserve offers a lot of amazing photo opportunities that are worth sharing on your Instagram feed. The abundance of different species of flora and fauna is one reason why it was designated as a Biosphere Reserve in 1986 and a UNESCO World Heritage Site in 1987.
Sian Ka’an is home to beautiful beaches and secluded Muyil Mayan ruins where you can snap photos for the gram. Sian Ka’an is a two-hour drive south of Cancun, near the small town of Tulum.
5. Kaan Luum Lagoon
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Kaan Luum Lagoon is a magnificent place to take photos. The light and dark blue water of the lagoon makes it an incredible Instagram spot where you can take swimming and paddle boarding photos. But before taking photos at the Kaan Luum Lagoon, you have to be aware of the important reminders to maintain its beauty and to ensure your safety.
The natural beautiful color of the lagoon is trying to be kept that way by the locals by ensuring the place is as less crowded as possible. When visiting the Kaan Luum Lagoon, it is important to remember that using sunblock or repellent before getting into the water is prohibited.
Moreover, it is recommended to stay away from the cenote, located in the middle of the lagoon because its currents can pull you down to the bottom.
6. Swings at Coco Tulum Beach Club
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Tulum is filled with swings, giving the city a bohemian vibe that both locals and tourists enjoy. Many hotels around Tulum have a set of swings where guests can eat, drink, and take photos.
The Coco Tulum Beach Club is one of the beach club hotels that has a set of swings where you can take a great Instagram picture. It has black and white swings on the beach that blend in perfectly with the white sand and turquoise water of the ocean. It is a popular Instagram spot for capturing a romantic moment or showing off your beach body.
7. Vagalume Beach Club
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Vagalume Beach Club is a go-to place if you want to experience the most authentic Mayan-inspired ambiance. The beach club offers guests pure relaxation because of its outdoor beach and pool area. In addition, Vagalume offers a delectable Mediterranean cuisine infused with contemporary flavors.
Vagalume Beach Club has a unique and instagrammable design and decor, but one of the main highlights of your stay at the Vagalume Beach Club is by taking photos at the bridge held by a hand. The bridge is a perfect spot for photos because of its unique layout with a beautiful ocean view in the background.
8. Cenote Suytun
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Cenote Suytun is a famous and Instagrammable cenote around Tulum. It is a 1-hour drive from Tulum that is worth visiting. The beautiful color of the water at Cenote Suytun makes it an incredible destination.
The sun hole letting the light in makes a beautiful photo opportunity. The circular platform below is ideal for an iconic Instagram shot, especially when the sun shines through the small opening in the cave ceiling.
9. Azulik Uh May
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Azulik Uh May is a contemporary art museum located in the Mayan jungle. When you enter the museum, you will see some of the world’s finest visual arts as well as many handmade artisanal items, allowing you to reconnect the creative mind with the physical world. Furthermore, the arts at Azulik Uh may help visitors discover and develop their creative selves, as well as explore endless possibilities through art.
The aesthetic interior at the Azulik Uh May makes it a popular instagrammable spot near Tulum (a 30-minute drive from Tulum center). So, if you’re planning to visit, the museum is open every day from 10 AM to 5 PM with an entrance fee of 20 USD.
10. Tulum Ruins
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When looking for Instagram worthy spots in Tulum, the Tulum ruins should be part of your list. These Mayan ruins are perched on high cliffs overlooking the Caribbean Sea. Don’t forget to bring your favorite swimsuit to elevate your photo.
Tulum ruins are open daily from 8 a.m. to 5 p.m., but it is best to go early in the morning to explore the site and take photos with fewer crowds.
Where to stay in Tulum, Mexico
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